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2009-2010 Regular Season: Postgame - Modern Day Mystique Must Be Earned And Maintained
 
December 27, 2009  At 1:38 AM CST
By Eric M. Scharf
 
The past few weeks - leading to the Cowboys' "improbable" victory over the mighty and previously undefeated Saints - left fans feeling utterly helpless as they watched America’s Team follow a familiar late season path from great promise to mediocrity.

Fans have been asking themselves ever since the mid-80's and right after the Cowboys last super bowl victory: "How could our beloved and dominant Cowboys have fallen so far and so fast with all the resources and talent at their disposal? What ever happened to that Cowboys mystique?"

I stated in my last article: “The Cowboys can beat the Saints if they want it (the win) badly enough and if they have enough of it (heart). This has been the Cowboys’ story all season long and for more than a decade of Decembers past. The Cowboys can change the ending of this season’s story, but it continues to be entirely up to them - no matter how frustrating it may be to their fans.”

Prognosticators – at this time every year – like to point out which teams “control their own destiny.” While it is inconceivable that every game in an NFL season could end in a tie, someone – realistically – has to lose. Logic dictates that if you prepare for your opponents and execute cleanly against your opponents, then, you will almost always achieve more victories than your opponents.

“Almost always,” you say? After preparation, determination, and desperation, the common denominator and uncontrolled substance in competition is chance.

Mystique Was Different Back Then
 
 
Before free agency and salary caps, there was condensed and superior talent among a handful of teams spanning several decades – the Green Bay Packers, the Baltimore Colts, the Dallas Cowboys, the Pittsburgh Steelers, the Oakland Raiders, the San Francisco 49ers, the Washington Redskins, and the New York Giants – and much less of a chance to ever beat those teams more than once in a blue moon.

Four honorable mentions include John Elway’s Denver Broncos, Jim Kelly’s Buffalo Bills, Dan Marino’s Miami Dolphins, and Dan Fouts’ San Diego Chargers. All of these were dominant within what used to be the pass-first, run-second AFC, but only the Broncos delivered the big one.

While the Broncos did, indeed, win two super bowls back to back, they were not as consistently good and successful over long periods of time as the Packers, Colts, Cowboys, Steelers, Raiders, 49ers, Redskins, and Giants. The Broncos – outside of John Elway’s final two years – were known far more for their AFC-only dominance and their ability to come back from the dead in games they seemed so destined to lose.

The Buffalo Bills – infamous and incredibly talented losers of four straight super bowls – also regularly destroyed their AFC opponents, taking more than a few NFC victims with them as well. Regular season dominance over a long period of time without winning the big one, however, is a hollow achievement.

The Miami Dolphins were perennial regular season winners and AFC East champions many times over – with a dominating aerial assault led by Dan Marino, Mark Clayton, and Mark Duper – but they were never able to accomplish more than a super bowl loss to the Redskins. The Dolphins’ pass offense was such a potent, quick strike system that they were able to get by with a less than average running game and a relatively mediocre defense for what seemed like nearly two decades - with many playoff victories, several division crowns and, again, no more than one invitation to the big dance.

The San Diego Chargers – with Dan “Bad Back” Fouts, Kellen Winslow, Charlie Joiner, and James “Little Train” Brooks – regularly bombarded the entire AFC with a passing attack normally associated with a military air force operation. If the Dolphins’ offense was number 1, then, the Chargers’ offense was number 1A. Fouts’ Chargers had epic games against the Dolphins and the Steelers, but they were never able to get over the post season hump in the only game that truly matters to professional sports stars and their fans: the super bowl.

Nonetheless, some teams were so dominating on a regular basis that weaker opponents would psych themselves out before every grid iron encounter – whether the battle was taking place at home or away. This ritual of self-imposed mental subordination – performed weekly by the NFL’s “have-nots” – was otherwise known as mystique.

Even if a superior team was having a bad day and potentially on the verge of an embarrassing loss, their upstart-for-a-day opponent would usually have already acquiesced to the mystique . . . and laid down just enough for the “right” team to win. SEE the Tampa Bay Buccaneers of yesteryear (not including the lone brilliant season by Doug Williams) and the Detroit Lions of, well, the past few decades.

The Cowboys’ mystique  - that spooked so many teams for so many years - not so ironically came and went with each uptick and downswing in coaching and roster talent. The hole in the roof where God could watch his favorite team play only added to the “supernatural powers” the Cowboys seemed to wield when firing on all cylinders under Tom Landry (before the late 80’s meltdown) and Jimmy Johnson (after the early 90’s recovery).

Mystique Changes With The Times
 
 
The modern day NFL, however, comes complete with a modern day version of mystique as well. Free agency and the salary cap have all but destroyed any team's ability to truly stockpile depth and talent to re-create the impossible advantages of the past.
 
While the New England Patriots - and the Indianapolis Colts to a lesser degree - have dominated much of this past decade and created some of that modern mystique for themselves, both organizations worked extremely hard to generate their mystique and both continue to work even harder to maintain it.
 
The Patriots have struggled this year - certainly in comparison to recent seasons - and the Colts, while 14-0, have been pushed to the edge almost all season. Nonetheless, the Patriots and Colts have taken mystique in a completely different direction.
 
Teams throughout the NFL - both good and not so good - do not necessarily fear the body of talent, the body of success, or the body of super bowl victories the Patriots and Colts bring to bear on any and every Sunday, but they do fear the offensive damage a well-protected Tom Brady or Peyton Manning can do to them.
 
Opponents fear the defensive schemes of Bill Belichick and what offensive options may be taken away from them.
 
Opponents fear the offensive creativity and symbiotic relationship between Peyton Manning and Tom Moore - that may expose a variety of defensive weaknesses.
 
Mystique is no longer the cover band for a legend that grows through a handful of great games, a few good games, a few lucky games, and a ton of talented players to drive it all. Modern day mystique is all about the fear of how many ways one team can and will attempt to beat another team - whether a division rival or not - which makes it nearly impossible in today's NFL to simply show up with half the preparation, half the interest, and half the effort against your opponent.
 
On the other hand, mystique - depending upon your perspective - is also like a child, a plant, or a pet that needs various amounts of attention and constant grooming. If you do not continuously take a well-rounded approach to your opponent - every time out - then, your opponent will have nothing to fear and any mystique you may have carefully nurtured will evaporate.
 
There is irony in the Cowboys' former mystique, though. The Cowboys can take the very same approach in building it back up, with the only new twist being one of respectful maintenance.

Mystique Can Return Home Again
 
 
If the coaches make smart play calls that put their players in a reasonable position to execute those plays to their full potential, consistently beat who they are supposed to beat, and achieve timely victories against strong (New Orleans Saints) or stronger (San Diego Chargers) opponents in and out of their division, conference, and any potential post season battles – on a regular basis – then . . . the mystique will return in full bloom.
 
It is far easier said than done, but this is, in fact, how it was done the first time under Tex Schramm and Tom Landry - and Jerry Jones and Jimmy Johnson - and this is how it can be re-acquired for the modern day Cowboys under Jerry Jones and Wade Phillips (or whomever is head coach of the Cowboys at the time).
 
If there is one advantage the Cowboys have always had over other teams when it comes to mystique, it is that opponents and fans of those teams have always dreaded the return of the Cowboys to the top of the mountain. Cowboys opponents believe the Cowboys get too much credit in victory and too much attention in failure.
 
The sheer thought of the Cowboys mystique returning in any way shape or form is just enough to make opponents vomit . . . and just enough to make Cowboys fans everywhere grin from ear to ear.

While the Cowboys' mystique will not return over night with even the best performances strung together for several games in a row, their mystique - on some level - never really left. Their mystique remains hidden in the background – ready to be returned when it has been earned. Mystique can come out and play if the Cowboys are serious on game day.

We shall see. We always do.