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2014-2015 Regular Season: Surreal In St. Louis And A Deeper Dive Into Off-The-Field Hubris (?)
 
September 28, 2014  At 11:45 AM CST
By Eric M. Scharf
 
“America’s Team” was heading through the “Gateway to the West” – fresh off their victory in Tennessee – to face a young-and-promising defense expected to be among the NFL’s best.

Cowboys Nation had – quite literally – been treated to runaway wins the past two times Dallas faced the Rams . . . with DeMarco Murray almost single-handedly leading the “Silence of the Lambs.”

The Rams were already without their starting QB Sam “Brittle” Bradford for the rest of the year and – with a much better offensive line to pave the way – chances were pretty good Murray, prognosticators, and fans were expecting another mammoth production day.

Dallas – of course – remained in no position to expect a win from anyone. Just a couple of their repulsive mental mistakes – on offense, defense, or special teams – could prevent them from repelling the Rams enough to get ‘er done.

The Rams represented the latest opportunity for the Cowboys to “Play 60” . . . rather than waiting around for a St. Louis slip-up so risky.

The Cowboys – with Murray in their back pocket – would either view the Rams as a game day nap . . . or show up expecting a defensive trap.

Fleeced

The Rams were hoping their former third-string quarterback – Austin Davis – would continue sparking their offensive attack . . . without doing their latest opponent any fava’s.

The Rams were hoping their new defensive scheme and strengthened line would derail Murray’s rushing design.

The Cowboys were hoping Marinelli’s Men – while still undermanned – would continue to show incremental improvement . . . even with the potential for secondary bereavement.

Leave it to the Dallas Cowboys to turn the game into an entirely different test . . . rather than control the situation with their very best.

Leave it to DeMarco Murray to fumble for the fourth regular season game in a row (beginning with the final game of last year) – against a defense already determined to give him nowhere to go . . . and finally put him on his rear.

While it might behoove any quarterback – with an aggressive target like Dez Bryant – to show a little more bravery through a little less accuracy . . . leave it to Tony Romo to allow Janoris Jenkins’ pick 6 to suggest he still suffers from uncommon naiveté.

Leave it up to Marinelli’s Men to roll back to last season – even if just for a half – to give everyone another laugh.

The Rams – “with a little help from their friends” – found themselves up 21-0 and surging towards a potential halftime lead of 28-0 . . . until the Cowboys woke up – on both sides of the ball – to play hero.

Murray transformed from a cough-it-up clown to collecting critical yards and scoring a touchdown.

Henry Melton – one of a few Cowboys defenders still slowly recovering from an offseason “Battle at Wounded Knee” – sniffed out a center snap slipup . . . just in time for Dan Bailey to add another three.

The Cowboys were down a more reasonable 21-10 at intermission, and they needed more focus in all three phases of the game . . . to prevent an ending so incredibly lame.

Fans – all of them – had no way of knowing what was really in store for the second act . . . or how Dallas would keep its momentum intact.

Fans got their answer – a little over two minutes into the third quarter – when Romo found Dez Bryant way behind blown coverage for a 68-yard touchdown . . . to keep things in order and stop the Rams from running them out of town.

Romo said he purposely under threw the pass on that score to ensure a catch . . . even though – to Cowboys Nation – it looked like another accuracy scratch. With no sign of a crisp, long-ball spiral, fan concern will remain viral.

The Dallas defense further stiffened – like their quarterback’s spine – and Dan Bailey came back with another laser on a line.

After holding the Rams to a 3-pointer of their own – Romo connected with Terence Williams in the Rams’ end zone.

Marinelli’s Men continued to play harder . . . with a 25-yard touchdown on an interception return by Bruce Carter.

The Rams were not about to go back to being the Lambs, and they were determined to show the Cowboys comeback was nothing more than one of the greatest game day scams. They scored another touchdown to pull within three points of the lead, but the remaining time the Cowboys were planning to bleed.

The Cowboys could not – of course – keep their drive going and did not drain the clock. They were preparing to give Cowboys Nation their near-weekly (anticlimactic) shock.

And – then – an unbelievable thing occurred. The Rams were making their final run when Morris “QB-Cooked” Claiborne stepped in front of Austin Davis’ final pass. Mo’s pick did the trick. Romo kneeled down twice to officially put the Rams on ice.

The Cowboys’ victory was surreal in St. Louis. They were (and still be may) the team that blew this. The Cowboys built big first half leads last year – only to allow the Lions and Packers to come roaring back . . . leaving the collective Cowboys Nation to cry in its beer.

Incredibly – not this time. Rams fans were fleeced . . . once typical mistakes by the Cowboys – in all phases – were decreased. This victory seemed so un-Cowboy-like, it almost felt like a crime.

Almost lost in this comeback bliss . . . was the franchise record Dan Bailey set with 28 consecutive field goals without a miss. Murray – for the third straight game – broke the century mark . . . but another fumble has left some fans feeling dark.

Domestic Abuse Noose

The NFL has done a wonderful job – since late 2007 – of promoting their "Play 60" national youth health and fitness campaign. The NFL's (practically non-existent) domestic abuse policy, however, has demonstrated plenty of destruction about which fans and greater society are sure to (increasingly) complain.

 
 
The very latest event - involving Baltimore Ravens starting running back Ray “Dirty” Rice being anything but nice - suggests a growing number of NFLPA members may have no (immediate or long-term) incentive to relent.

(An allegedly drunk) Rice first spit on Janay Palmer – his (allegedly drunk) fiancée – then, he punched her in what could only be described as a major league attempt to swing away. As shown on security video, her head glanced off an elevator railing . . . with her body falling limp to the floor with mental alertness instantly failing.

“Beat 60” seems aggressively on the way to supplanting “Play 60” as the most well-known “NFL Movement . . . for an Abusive Generation,” and it is making for a particularly painful business equation.

 
 
When it comes to sponsors (network TV, hotels chains, amusement parks, auto manufacturers, international food and drink brands, high fashion, watchmakers, banking, toys, and so, SOOO much more) . . . the NFL is "too big to fail” and too complex a business vehicle on which to slam the door. There is too much (filthy) skin in the game for everyone (NFL, NFLPA, current-and-would-be sponsors) to lose . . . even in the haunting shadow of domestic abuse. What will the networks do with a sudden open schedule glut? If they give up game day, they have to fill Sunday, Monday, and Thursday. It is challenging enough for them to maintain their primetime, original-content lineups . . . that (one would think) they would most assuredly say “NO WAY!”

Any sponsors who have raised objections to recent player behavior are only doing so after careful consideration of potential damage to their own brand (from potential threat of an ignorance-fueled, fan-flamed boycott) or further damage to their preeminent cash cow: “Pro Football Land.”

Anheuser-Busch? They gave the NFL a staged slap on the tush. They seem unflinching in the face of a NFL fanbase – from reliably hardcore to newcomer fringe – that (once sufficiently saturated) might just conflate "drink responsibly" with "think irresponsibly and beat domestically."

Other sponsors – like Proctor & Gamble – are taking the approach of focusing on individual players whose extremely poor decisions are causing sponsors (for the first time in years) to seriously scramble. Sponsors that target bad apples (selfishly – perhaps – even obliviously) determined to spoil the bunch . . . are really just buying time for the NFL to straighten up their act before bent player behavior truly gets out of hand and the shroud of Congressional intervention ruins everyone’s lunch.

The NFL – at the end of the day – still grants its member teams the mandate to draft and sign practically any player they wish to hire . . . in accordance with the current CBA (Collective Bargaining Agreement) and (almost entirely) regardless of a given player’s personal dumpster fire. Talent still rules NFL game day and – if a team can continue to find a way (to avoid making enough fans collectively say “THERE WILL BE HELL TO PAY!”) – players of ill repute will still be given one or (in some cases many) more chances to play.

The NFLPA? They have a hard-enough time developing and maintaining a spine during most negotiations with the NFL. While the union has hundreds of career-protecting and sponsor-encouraging reasons to look in the mirror, consider the long-term impact of their actions, and answer the maturity bell . . . their recent (and growing?) inability to self-police will be a key detail on which fans and media members alike may, MAY continue to dwell.

While NFL players (by incredible leaps and bounds) are not the ONLY people in the world to engage in domestic violence . . . they are among the most MAGNIFIED, publicized, and prime-time televised figures (in all of pro sports, entertainment, and politics) who are uniquely positioned to receive far more (social media) attention that – even long after their careers are over – simply never quite relents.

After receiving a(n unsavory) taste of the limelight, some celebrities decide that fame – and the potential fortune that follows – outweighs the (ever-present and growing) burden of specifically bypassing people and activities that maim and leave their livelihoods never the same . . . or to generally navigate awful allegations and belligerent blame. Others try to find a way to possess “the title without the responsibility” . . . while still others fail to display the necessary maturity to steer clear of hand-cuffing authority.

 
Former NBA superstar – "Sir Charles" Barkley – was spot on when he stated (rather darkly) that parents can encourage their children to look up to pro sports stars at their own risk. Barkley was prophetic and reality has been brisk. (Sometimes mindless) Hero worship heeds no such warning . . . with the less-than-model behavior of a growing number of NFL players leaving parents disappointed and particularly-alert, younger fans in mourning.

An increasing number of the 47 public game day faces of 32 privately-owned NFL teams . . . are ignorant to the fact that they can remain perfectly private citizens only in their dreams.

Nonetheless, playing in the NFL is a privilege, not a right . . . and that fact should never be more obvious than when ANY player causes – in particular – a brutally-one-sided domestic abuse fight.

What was that? “The NFL never used to have this issue?” You may want to clear your vision with a surprisingly-durable reality tissue.

NFL and NFLPA representatives can state – until they are blue in the face – how only the smallest percentage of players (not to mention executives, coaches, and other team members up and down the organizational ladder who) have historically been involved in domestic violence. A few minutes every month of “press coverage” – from a diligent journalist rather than a cornerback – will potentially result in a pro football heart attack . . . possibly exposing a fault line within the fan / sport dalliance.

Disparities in upbringing, economies, and cultures should be recognized and understood (through continued, often-painstaking research no one should besmirch) to help more players avoid becoming unglued . . . but those differences do not and cannot excuse a long-overdue change in attitude.

Every NFL organization has a (near) 24-7 private security team with an investigative lead (or – GASP – fixer) like the stoic-but-very-effective character "Nico" from the USA network TV show "Necessary Roughness" . . . that could-and-should be an increased PART of a new WHOLE, league-wide plan used to “discourage” players from further pursuit of the wrong targets upon which to apply their grid iron toughness.

 
 
The NFL and NFLPA can also – GASP – collaborate . . . on an improved rookie symposium that introduces still more immediate AND long-term tools to help new, (inevitably?) less-grounded generations of NFL players to better control their own fate. Identifying reliable money managers and warning players to leave “some” of their childhood friends or troubled / gravy-training family members behind . . . clearly is no longer (or never was) enough to halt a noticeable maturity grind.

(Familial) Blood and (friendship) bonds are so much thicker than water for some . . . and may always blind a portion of the NFLPA membership from seeing the edge of the cliff and sidestepping decisions so incredibly dumb.

Gold-digging blind dates turned "Dangerous Liaisons" . . . can convert the seemingly streetwise, companion-craving among us into major morons.

"Money changes (or, really, exposes) you" . . . especially those who survive a hard existence (from broken homes to soul-shaking tragedies) before enjoying the thrills of so, sooooo many dollar bills. Being suddenly transformed from a "have not" to a "have" is simply too much for some and – before they know it – they are through.

YES, NFL players – while exceptional in the learned skill or natural talent that society holds in such high regard – are (still) part of the human race. While it may appear unfair that they cannot simultaneously indulge notoriety and anonymity . . . players can be confident that reporters, the paparazzi, and the fan base they collectively feed will be doing their breakneck best to keep pace.

Should the NFL be responsible for solving a societal problem – within just their own league – with a zero-tolerance policy against domestic violence and spousal abuse?

No . . . so long as the NFL (and it's squeaky-wheel, public-perception-driven infrastructure of affiliates and sponsors) does not complain that increasing media scrutiny is causing business fatigue rather than taking (deeper and more) responsible steps in partnership with the NFLPA to help loosen their bad behavior, bad-for-business noose.

Will They Or Won’t They?

The New Orleans Saints lit up the Dallas Cowboys like a Christmas tree last year in the Superdome . . . leaving fans and players alike desperate to hide their heads in "Who Dat?" bags and scurry home.

The Cowboys had all the injuries in the world and kept the contest close until midway through the second quarter. Logic dictates that a healthier team, a slightly better defense, and more robust schemes would improve the Cowboys’ chances, maintain the peace, and keep order.

 
The Saints (one year later) come marching into AT&T Stadium for a Sunday night prime time game and – everyone (from fans to prognosticators to network executives) – are praying for a result that is NOT the same.

Cowboys Nation – fresh off last week’s mere “Quieting of the Rams” – would be wise to view this latest Cajun-flavored contest . . . as no more than another great opportunity for “America’s Team” to show what they have learned to settle fan unrest.

Rob Ryan may well be completely over his unexpected (and unfair) dismissal from the Dallas Cowboys but – like his father before him – he will only be focused on creating devastating defensive noise.

Will an improved but still unproven Dallas team be more competitive against New Orleans . . . or will the Saints merely deliver a continuation of their ability to beat them by any and every means?

Will Morris Claiborne continue to be a secondary tease . . . or will he do everything he can – in spot duty – to prevent Drew’s latest Dallas experience from being a total Brees?

Will the Brothers McClain both return to active duty in time to cause the Saints offensive pain?

Will Marinelli’s Men do enough to prevent Saints fans from turning AT&T Stadium into their own personal den?

Will Romo, Linehan, and Callahan be able to collaborate on the right package of plays towards one of their best Sundays?

Will the NFL enjoy a little post-Ray Rice peace and quiet . . . or will their (growing?) kiddy contingent continue gorging themselves on poor public performances rather than entertaining a more mature diet?

We shall see. We always do.