Frequently Asked Questions
Why?
 
Eric M. Scharf has always displayed a strong aptitude towards creativity – in strategy, design, content generation, and communication. He originally intended to pursue a career in the graphic design / visual communication field which – to this day – remains the critical link between most forms of entertainment.

Following two years within an exclusive high school commercial art program – where he augmented his aptitude – Eric continued to enhance the quality of his craft at CalArts (California Institute of the Arts) from 1989-1993. An oversaturated, undervalued graphic design field, however, encouraged Eric to invest his skills in a different direction.

Brøderbund Software visited CalArts’ Character Animation department in the School of Film / Video in the spring of 1991. Brøderbund was in search of their first-ever Computer Graphic Artist intern. Eric interviewed with Brøderbund’s then-Creative Director, Michelle Bushneff. Two weeks later – and as the acceptance letter read “after an exhaustive international search” – Brøderbund found their intern and, thus, began Eric’s games industry career.

Upon finishing his internship, Eric returned to CalArts to continue with his degree – not yet knowing whether his brief taste of the games industry ingredients would make for some serious career cuisine. Eric was hired at the end of that same year by Activision Studios (now known as Activision Blizzard) to become a primary member of one of their most talented development teams (tasked with rejuvenating their popular-but-age-old “Zork” text adventure video game series). The latest edition – “Return To Zork” – gave the series a first-ever rendered-graphic adventure and (at the time) unmatched user interface. RTZ was a multi-sku, million-plus selling success and the key to ensuring Activision’s permanent survival of some delicate financial conditions.

Years later – along with numerous game development studios and a wide range of products (from entertainment to medicinal to military) – Eric became a family man and made a conscious effort to better guard against market volatility by further diversifying his skill set through product management roles within the Chicago-area corporate digital space (representing both business clients and interactive agencies alike).

Though he has maintained a balance with and connection to the games industry through a variety of flexible-term commitments, Eric is always interested in other new and exciting creative technology fields into which he can further expand his hybrid expertise.